Volatility, long lead times, and supply disruptions have exposed the limitations of traditional forecast-driven planning in manufacturing. Many organizations continue to experience the bullwhip-effect, where small changes in demand create massive swings in inventory, production schedules, and supplier orders, resulting in excess stock, shortages, and unhappy customers. This session explores how manufacturers can transition from reactive, forecast-heavy planning to a more resilient Demand-Driven Operating Model (DDOM). Attendees will gain a practical understanding of how demand-driven principles help organizations decouple variability, protect flow, and synchronize planning and execution across the supply chain
